The search engines adopt a zero tolerance policy when it comes to SEO and the methods used, and there has been a significant crackdown on the so called “blackhat” SEO methods. These include the likes of filling a web page with nothing but keywords and keyphrases, and very little in the way of genuine content. A slight variation on this keyword stuffing is whereby the website owner will have additional keywords included in their website...but have the text displaying the keywords in white and displayed on the white background.
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