Today I would like to spend a minute talking about keywords! The real importance of picking the right keywords.
In my example below I will start with 2 basic keywords - "credit card". If you try to master and rank for these two specific words first in Google - trust me that will probably never happen as the big shots such as banks, financial institutions,etc have already taken up that niche. So what is it that you and I can do to try to get a share of this huge pool of money going around? First off you have to go deeper!
For example people who have a credit card might be searching for a card that they can pay less interest on, there you go. You have your main keywords to work with - "low interest credit card".
After entering "low interest credit card" into a Google search box and selecting "Wonder Wheel" from the left-hand menu, the standard view changes to display your keyword in the center of an orb that's surrounded by a few different related terms.
NOTE: You may have to click the "More search tools" link first before you can see the "Wonder wheel" option.
After you select the Wonder wheel view, the keyword you searched in Google will look like this...
As you can see, the Wonder wheel lets you dig deeper into your keywords to find others that Google believes are related to it.
While my initial keyword research from the last step already uncovered the keyword "0% interest credit card", looking at the Wonder wheel helps me understand that Google thinks the names of credit companies are closely related to this search term.
Given that information... I would take those keywords and use them as modifiers to pretty much all of the keywords I find.
Here's what I mean when I say that...
Instead of only having "0% interest credit card" or "0% apr credit card" as keywords on my list, I'll add the credit card company names before each phrase to expand my list further.
Using this kind of logic, I can easily turn 2 keywords into 10:
- discover card 0% interest credit card
- American express 0% interest credit card
- capital one 0% interest credit card
- Citibank 0% interest credit card
- bank of America 0% interest credit card
- discover card 0% apr credit card
- American express 0% apr credit card
- capital one 0% apr credit card
- Citibank 0% apr credit card
- bank of America 0% apr credit card
No matter which niche I want to target, there should always be opportunities to expand my keyword list using simple modifiers - fast, quick, best, quality, city names, state names, etc.
If I'm having a hard time coming up with modifiers I can use to expand my keyword list, I'll spy on the competition to see what they're doing.
Although there are quite a few different options available (
SEMRush,
SpyFu,
KeywordSpy) when it comes to spying on the keywords your competitors are using, they limit the number of results you can see unless you pay for the service.
Since you need to pay a monthly subscription to see the full list of keywords, you can use the Google Search-based Keyword Tool instead which is FREE.
Although the number of results will still be limited as they are for those with free accounts at the keyword spy services listed above, you should be able to get what you need from Google.
This is pretty much it, have a wonderful weekend everyone and see you back next week!
