One variation of SEO which has grown increasingly popular in recent times has been the usage of article writing and submission in order to raise the SEO profile of a website and many site owners have reported very positive results with this approach. The manner in which it functions is extremely straightforward indeed: the website owner writes articles and useful content, which are then submitted to article submission directories.
From there, if a person wishes to use that article for their own purposes, perhaps as filler content for their own website, then they can do so with the price of usage being that they must include a “backlink” which references the original author. One of the major criticisms made about SEO in general is that it is a very hit and miss process meaning that the cost effectiveness of the SEO marketing campaign is limited in the extreme.
However, the benefit with article directory sites is that your articles will only ever be of interest and use to people who are involved in the niche in which you happen to operate in as well. What this means then is that you will gain access to internet users who will have actual use for your website and services, thereby significantly increasing the ROI of this SEO approach.
Article writing and submission for SEO purposes have a tremendously robust shelf life meaning that because your articles will be passed around thanks to word of mouth, this means that that you will still be drawing some benefit from them months after you initially wrote them. This stands in sharp contrast to the likes of PPC (pay per click campaigns) where the user will have to contend with having results so long as they keep paying money.
There are a number of article submission sites and one of the most effective of these is ezinearticles. Totally free, with stringent rules ensuring strict quality control measures means that you will never get caught short with this particular SEO strategy.