If you are a website owner then you will no doubt have some idea as to the significant role that an effective SEO campaign can have for raising awareness about your website and increasing consumer loyalty as well. SEO is and can be extremely expensive and whilst it can significantly bolster the fortunes and success of your website, for the newly established website owner the initial expenses associated with it can be steep, too steep for them to manage comfortably.
Thankfully, there is an effective way to publicise your website, attract additional traffic and satisfy all of your SEO requirements and as if this was not helpful enough, it allows the website owner to achieve all this at a fraction of the cost. I am speaking of social networking websites such as Twitter, Myspace, Bebo and Facebook. Yes, you read correctly: those totally free to join websites are an excellent way to actually achieve good SEO.
First and foremost, with any social networking website, you need to ensure that you actually provide useful content and material to the fellow members in order to get people interested in your profile and by extension, your website. Twitter is in effect, a “micro-blog” allowing Twitter account holders to communicate with their followers on a more informal, personal basis.
Once you have built up a respectable follower base then you can start informing people of any promotional news relevant for your business. If you have a special offer campaign in the midst, are offering a discount for a limited time only or have some great new products hot off the press then Twitter will allow you to inform your fans/followers of such updates without pressuring them. There is nothing more offputting than having to try and resist the pushy sales pitch of an overly eager salesperson. Twitter then, is the ideal platform for the greatly trumpeted “soft sales” skills.
Tweeter can also be used to utilise an affiliate marketing campaign, whereby Twitter members who have accounts will receive a small commission for every person that they are able to refer to your website. All they need to do is include a link in their profile, and include a short description of what your website actually provides. This is beneficial for the website owner because it is inexpensive and provides a much more generous ROI (return on investment).